Demand Trends of ECM and WCM Buyers

After aggregating the high-level needs of thousands of people telling Technology Evaluation Centers (TEC) their requirements for enterprise content management (ECM) and web content management (WCM) systems, I’ve put together two reports showing the trends. You can read more about these high-level requirements in TEC’s latest, free ECM market survey report and WCM market survey report.

We found that security is one of the most frequently sought requirements, across the board. Unsurprisingly, many characteristics necessary for managing business processes are high-priorities as were search and indexing in the WCM space.

We also found that while it’s a growing portion of the market, organizations seeking an ECM system that is not on-premise, remain a minority (about 30% of the demand). In the WCM space personalization features were deemed rather important by buyers. I’m guessing that both of these requirements will be even higher in the coming year since both cloud offerings (and hype) have increased and the ideas for experience management are also getting more recognition.

Note that each of these reports are based on a complete year of data from 2011. In 2013, I’ll publish an update using the complete 2012 year data.

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